Shelves Looking Back

It has long been in the mind of retailers and manufacturers to understand shoppers behavior. Now from StoreFrontBackTalk, an article about a company called Intava which says they have:

" ... a new audience measurement tool that tracks consumers' faces as they look at interactive displays. A small camera mounted on a digital display follows a customer's eyes and examines the characteristics of the face to determine if the shopper looked at the screen and for how long," ... '

Takes the idea far beyond the simpler approaches such as those proposed by Prism. The personal privacy element looms large here, retailers would be very cautious. More likely that these methods would be tested in laboratory environments.