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Tuesday, July 10, 2018

Kroger Goes Fashion

About to get a tour of a local Kroger Marketplace.  Impressive new additions, including in-store restaurants.   The fashion angle was new to me.

Kroger set to roll out Dip fashion brand
Exclusive apparel label to debut in Fred Meyer, Marketplace this fall   By Russell Redman  

The Kroger Co. has unveiled the apparel private brand it plans to launch in the fall.
Called Dip, the exclusive clothing line was developed by fashion designer Joe Mimran, left, and is slated to roll out to more than 300 Fred Meyer and Kroger Marketplace large-format stores, Kroger said Monday.

Dip will include apparel for women, men, juniors, children and babies. Kroger said the apparel brand is intended to “help busy, on-the-go people live with style and get the most out of their fashion dollar” by offering flexible collections that make it easy for customers to assemble outfits or clothe an entire family. Plans call for the Dip brand to be presented in its own in-store department with the banner prominently featured, according to a conceptual drawing from Kroger. ... " 

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