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Friday, July 20, 2018

Jaron Lanier on Behavior Modification

We connected with Lanier long ago on and in virtual worlds.  He does not like it when people he doesn't agree with seem to be keen on altering his behavior.  Or are not part of his tribe.   Don't disagree we should all consider it.   As marketers we were always interesting in influencing behavior.

Delete your account  in FastCompany
It’s a “great shame,” says Silicon Valley insider Jaron Lanier, that so much of big tech’s AI has been aimed at manipulating you. .... 

" ... His new book, Ten Arguments for Deleting Your Social Media Accounts Right Now, examines how a technology designed to bring people together (remember Mark Zuckerberg’s ongoing dream of “connecting” the world) has instead helped tear apart humanity’s delicate social fabric. People, he argues, are becoming angrier, less empathetic, more isolated yet tribal, and sadder, crazier even. With every post and scroll, users feed a system built to influence behavior, in a sort of reward feedback loop. And as the 2016 elections demonstrated, the same system that’s used to sell you deodorant online can also be hijacked to wreak havoc on your political system. Lanier, who hasn’t been on social media for years, now likes to refer to Facebook and Google as “behavior modification empires.”  ... " 

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