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Friday, October 09, 2015

Linkedin Elevate for Enterprise Content Sharing

Interesting play.  Talked to them about this when in the enterprise.  My own experience with Linkedin, primarily with Groups and Mail, is that Linkedin has an awkward information management methodology, especially with media like images, Web and video resources.   Please fix this, Linkedin is so universal, it needs to be good.   They have much improved mobile sharing experience,  but still very different experiences on different devices.

See also announcement in the Linkedin blog.  Will take a closer look.

In Adage:  LinkedIn Rolls Out Elevate Content-Sharing Platform

Companies Including Visa, Unilever and CEB Are Early Customers

LinkedIn today is rolling out Elevate, a content curation and social sharing platform, designed to help enterprises turn their employees into brand advocates. .... LinkedIn first announced Elevate in April, and its early customers have included Visa, Unilever and CEB.  .... "Elevate enables employee advocacy at scale," he added. "Now employers have an entire employee base to be activated so they can share content across their social and professional networks." .... 

The subscription-based service is aimed at companies with 2,000 or more employees, and is available on desktop or via mobile app. It provides a platform that lets companies curate content from internal and external sources on the web, categorize content, set up guidelines about social sharing, give employees access to content, and measure the impact of content sharing on various metrics, from profile views to company page views. .... " 

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