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Saturday, October 03, 2015

Kroger Tests Smart Shelves

We experimented with a number of related methods, combining, visual, sensory, sensing,  locating, effecting capabilities, linked to many kinds of data and analytics.  An Internet of Grocery things.  Will this make the physical shelf and aisle like the Internet?  Is that enough to bring the two venues together?    Here just a few technology examples, video at the link.

From the Cincinnati Enquirer:
Bringing the ‘info-richness of the Internet to ... in-store shopping’

Imagine a trip to Kroger where your grocery list tells you where the nearest item is – and sends you an alert if you accidentally pass it by on the shelf. ... Next, you need a small item like a spice and, just as you approach the crowded rack, the shelf lights up right under the whole (not ground) coriander you’re seeking.

Finally, you need gluten-free pasta and just as you approach the shelf with all the pastas, it highlights all the choices that meet your dietary needs. ... What you’ve just imagined is not that far off. Kroger is deep into experimenting with “smart shelf” technology at a store in Cold Spring. Company officials are ramping up the project and plan to test several additional applications.

“It’s not a question of ‘if;’ it’s a question of ‘when,’ ” said Christopher Hjelm, Kroger’s chief information officer.  ... "

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