AI's Use in Elections Sets Off a Scramble for Guardrails
The New York Times
Tiffany Hsu; Steven Lee Myers, June 25, 2023
Artificial intelligence (AI)-generated political campaign materials designed to stoke anxiety have spurred demands for safeguards from consultants, election researchers, and lawmakers. In the run-up to the 2024 presidential race, the Republican National Committee issued a video with synthetic dystopian images associated with a Biden victory; the Democrats found AI-drafted fundraising messages often encouraged more engagement and donations than human-written copy. Election advocates are urging legislation to regulate synthetically produced ads, as social media rules and services that purport to police AI content have fallen short. A group of Democratic lawmakers has proposed legislation requiring disclaimers to accompany political ads with AI-generated material, and the American Association of Political Consultants said using deepfake content in political campaigns constitutes an ethics code violation.
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