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Sunday, June 18, 2023

Google debuts AI-powered ad Placement tools

Lets see it.

Google debuts AI-powered ad placement tools


Alphabet Inc.’s Google said today it’s enhancing its online advertising placement capabilities with the launch of two new artificial intelligence-powered tools that are designed to find the best ad placements for brands automatically across its range of websites and services.

AI has become one of the hottest trends in the technology industry this year thanks to the hype surrounding chatbots such as Google’s Bard and OpenAI LP’s ChatGPT. Those chatbots can respond to almost any kind of prompt or query in a humanly way, holding open-ended conversations with users. However, Google is deploying a different kind of AI in its bid to help advertisers, which generate the bulk of the company’s revenue.

Google has introduced AI tools for advertisers in the past, but today’s launch marks the first time it’s helping brands to achieve such specific goals for their ads. For instance, the new Demand Gen feature relies on AI smarts to help place photo and video ads on various services, such as Google Search, Gmail, the main YouTube feed and Shorts, which is YouTube’s short-form video feature similar to TikTok.

In a blog post, Vidhya Srinivisan, Google’s vice president and general manager of ads, said Demand Gen effectively eliminates the need for advertisers to manually determine their ad placements. The AI uses its knowledge of users and their behavior to find “shiny, visual and immersive placements” that will have the most impact.  ...  ;

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