Another look, with some numbers, with further expert comment and opinions from Retailwire.
Is Super Saturday rivaling Black Friday in importance? in Retailwire by Tom Ryan
Super Saturday’s sales this year reached $34.4 billion, becoming the biggest single day in U.S. retail history and surpassing Black Friday’s haul of $31.2 billion by 10 percent, according to Customer Growth Partners.
The next biggest shopping days were Dec. 14 ($28.1 billion) and Cyber Monday ($19.1 billion). With only expedited shipping options left, Super Saturday tends to be more of an in-store than online event.
While foot traffic was down at most malls, the conversion rate, or the percentage of people who go to malls and make a purchase, increased, Customer Growth Partners said.
Super Saturday was expected to gain a boost from the compressed holiday selling season. The season saw six fewer days between Thanksgiving and Christmas and one less Saturday this year versus 2018.
NRF’s survey predicted 147.8 million planned to shop on Super Saturday in the U.S., up from 134.3 million last year. .... "
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