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Wednesday, January 29, 2020

Tracking Shoppers: Paper from the CACM

An area we worked in for years,  in our labs and in real stores. here a n excellent update from the ACM:

"Tracking Shoppers," by Keith Kirkpatrick, explains how brick-and-mortar retailers, like their online counterparts, are using technology and to track shoppers through stores and leveraging that data to build sales and customer loyalty.  .. ..  "

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