Predicting future customers. Or categories of users.
How IBM uses AI to help Harley-Davidson find future riders
Harley-Davidson also used IBM tech for its new electric LiveWire motorcycle.
Harley-Davidson is using artificial intelligence to find customers as it has struggled with a sales slump.
IBM has worked with the motorcycle maker on the AI project, according to Robert Thomas, IBM’s data and artificial intelligence general manager. He discussed it this week during an interview with FOX Business’ Lauren Simonetti on “Mornings with Maria” about the business applications of AI.
“The work we’ve done with Harley-Davidson — they’re now making better predictions about future motorcycle owners,” Thomas said. “They could not do that manually — too much data, too much work that would have to occur.” ... "
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