In Consumer Goods: Don't agree with the beginning premise in the statement below. but more of the data is being stored than ever before. Making sense of it is still a very big challenge. And combining the digital patterns and expertise to human expertise:
" ... The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work. Here are some tips for preparing your organization for digital path to purchase. .. "
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