Tuesday, February 07, 2012
Hand Scanning at Fresh & Easy
More on another test of shopper barcode hand scanning to improve the checkout process and provide targeted promotions. Note this uses dedicated devices rather than smartphones. The same system was tested at AHold. We experimented with related systems. Here at Fresh & Easy, a subsidiary of Tesco in the US.
From the comments, more details.
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1 comment:
Here's the original article where Supermarket News says they picked it up. Much more detailed.
http://freshneasybuzz.blogspot.com/2012/02/fresh-easy-neighborhood-market-testing.html
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