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Wednesday, February 15, 2012

P&G Seeks More Discontinuous Innovation

In InformationWeek: Seeking to use some of the $2.7 Billion cash that they will receive from the Pringles sale to Kelloggs.
" ... Procter & Gamble CEO Bob McDonald is pushing the consumer goods giant for more "discontinuous innovation," meaning products or technologies that create entirely new brand categories or new capabilities, rather than just improve an existing product... "

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