I had the need to look at How Brands Grow, by Byron Sharp again. A really great book that inspires me to look at the numbers behind brand growth again. It is rare that I consult a book of this kind more than once. This one is a gem. See the official website of the book for more. Also see Byron's marketing science blog. P&G and a number of other leaders in the marketing space have supported his work for years. Highly recommended.
Tuesday, February 14, 2012
How Brands Grow
I had the need to look at How Brands Grow, by Byron Sharp again. A really great book that inspires me to look at the numbers behind brand growth again. It is rare that I consult a book of this kind more than once. This one is a gem. See the official website of the book for more. Also see Byron's marketing science blog. P&G and a number of other leaders in the marketing space have supported his work for years. Highly recommended.
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