Brainfluence

Just getting to read Roger Dooley's book  Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.   Nice so far, an easy non-technical read that does not over promise the idea.  Good introduction.  The link above lets you preview some of the book.

" ... Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.... "