I have been making my way through Daniel Kahneman's Thinking Fast and Slow for the last few months. This is very well worth reading. I do wish there was more about how these ideas could be applied more generally to areas like marketing and merchandising. I can see how it might be. Also a good source of behavioral research information.
Freeman Dyson, physicist and favorite thinker and writer, insightfully reviews : Thinking, Fast and Slow, by Daniel Kahneman. Excellent thoughts regarding How to dispel your illusions. The basis of irrationality in economic decision making. Includes his take on the famous 'luck vs skill' Lancaster bomber survival analysis of WWII. Even addresses the near universal dilemma of calorie consumption among many of us.
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