A Model of Human Health Behavior Change

We worked with Stanford  Professor BJ Fogg several times in the enterprise.   I am very late to discover this,  but he has created a new model of human behavior change.  " ... In 2011, the World Economic Forum selected the Fogg Behavior model as their framework for health behavior change. ....  "  Examining it now.   See also his persuasive technology site.  Also @BJFogg