Target Analytics: Bridging the Uncanny Valley

Predictive analytics at Target.  Target can tell you about some intimate health details of the purchasers of goods in its stores and reveals it knows this information by sending out coupons.  As others have suggested, this is the 'uncanny valley' of retail prediction .... it is very clever that you can do this, but revealing that you are right, or very close to right comes across as very creepy to the recipient of that information.   We dealt with the concept in over-the-counter drugs and interactive shelf displays.