In Forbes: From a study by Buyology Inc, a former collaboration of mine:
" ... According to the second-annual study just released by Buyology, a strategic neuromarketing firm, and uSamp, a provider of technology and survey respondents used to obtain consumer and business insights, women and men have the strongest affinity for the low-cost airline among all major brands.
“The brands at the top of the Most Desired report have the strongest ties with the consumers we measured, and therefore, they have the ability to be more effective and efficient than their competitors,” says Gary Singer, Buyology’s chief executive and founding partner.... "
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