Shiny Packages

Dan Ariely on the effect of packaging design on choice.  Good exploration based on eye tracking research.  " ... when making such simple choices, consumers can spot and choose most of their preferred items in as little as a third of a second. Granted, the visual saliency bias may, in some instances, lead us to make suboptimal choices, but that may be a small price to pay in order to go about our daily lives making rapid, mostly good, decisions. After all, who wants to spend an entire afternoon in front of the store shelf choosing between Snickers and Sour Skittles? ... "