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Wednesday, February 22, 2012

Advertising Adapts to Gender

An example of a public advertisement using facial recognition software to alter an advertisement based on gender.  Another example of adaptive interactivity in displays that we will continue to see more of.   Again I point you to Keith Kelsen's excellent book on digital signage for more fundamental content strategies in this space.   There continues to be research and development into how ads can be adapted for specific locations, formats, times and contexts.

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