Key Developments in Integrated Retailer Marketing and Merchandising

In the IBM smarter commerce blog.  A post that relates directly to the DemandTec acquisition.  It extends beyond to the 'social' integration and communications  all the way back to the manufacturer of retail products sold and their suppliers.  There is lots of potential here.   Further, how do you get the right information from the retail selling space to improve the operation of commerce?  I have been talking to a  company called Storeflix that has developed methods to make that happen through the smartphone.  It is what the smart commerce initiative calls the 'instrumented' component.  Much happening in this area today.