From Knowledge@Wharton: Kodak and MasterCard. Kodak is a company I have followed for many years, and even interacted with in the innovation space. How could they fail? Impressed with the details behind MasterCard.
" ... The new culture at MasterCard encourages "thoughtful risk-taking," he said. In its old form, leadership at the firm was nervous and unable to risk upsetting the proverbial apple cart. According to McWilton, the perception was that margins were good, so why take a risk? Now, with the advent of technology like microchip-embedded cards, international rules regarding transactions and new federal rules surrounding credit cards, there has to be a level of creative risk-taking, otherwise the changes will suck up those margins in a heartbeat, McWilton noted... "
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