Social networking in the enterprise. What exactly is its value there? Is it way to improve productivity via more transparent communications. Or is a waste of time? A good piece from Wharton on the topic that many enterprises are struggling with.
Is Business-centric Social Networking a Revolution -- or a Ruse?
Programs like Twitter, Facebook and LinkedIn have become a popular way for families and groups of friends (or groups of strangers) to share information and organize their lives. Now corporations are hoping they can tap into those capabilities as a way to improve employee productivity, collaboration and communication on the job -- and a long line of software vendors are hoping to position themselves as the ones to help make the integration of social networking and business a reality. Is it worth the effort?
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