It is surprising that this kind of location based promotion service was not launched sooner. Readwriteweb posts a good overview: ' ... The difference between ShopAlerts and so-called "checkin" apps like Foursquare and Shopkick, is that you don't have to launch an app on your smartphone and take any action in order to receive the coupons a retailer or brand wants you to see. Instead, you opt in one time - in this case, via AT&T's website - and then the coupons come directly to your phone when you're in the vicinity of a store offering the deal or discount ... ' - Update: More details, initially to be available in four cities.
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