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Sunday, January 09, 2011

Gender Persuader by Next Stage Evolution

I talked to the the NextStage Evolution analysis folks a few years ago, and they have developed some new methods that deal with gender orientation, see here for some details.  This is also discussed in their Linkedin Group.  I would appreciate further thoughts about their methods in practice.

" ... NextStage Gender Persuader Tool (NSGP) analyzes on and offline material and reports whether the material favors a male or female audience. NSGP is based on NextStage's patented technology, been in use as a desktop tool since 2003 and in 2009 was independently evaluated at 98%+ accuracy. Bet you wish your current tool could boast that, huh? NextStage: Results. Nothing Else. Nothing Less ... "

1 comment:

Jen said...

I might be able to help - I've tested out several of the tools myself and have been keeping a close eye on their progress, etc. I don't fully understand what you want to know, though?