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Thursday, January 13, 2011

Locating and Engaging the In-Store Shopper

Newly alerted to ZuluTime,  they have an online video that is worth looking at, more exploration and comments  to follow:

" ... Locate and Engage the In-Store Shopper ZuluTime® delivers cost-effective in-store location solutions, enabling retailers to strengthen customer loyalty and increase sales by engaging shoppers based on their specific location inside the store. See how ZuluTime® brings product-level location services to retailers with superior accuracy and scalability.

Now, true 1-to-1 in-store marketing and shopper insights are achievable through delivery of highly relevant product information and promotions directly to the shopper’s smartphone at the point of purchase decision ... "

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