In the midst of reading: The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance by Marshall Fisher and Ananth Raman.I am currently reading the section on Flexible Supply Chains: How to Design for Greater Agility End to End , which deals with the inherent inaccuracy of the demand forecast and how the ability to respond quickly to unexpected changes in demand can have a large impact on profitability.The book studies a number of cases of flexibility in meeting demand. I was particularly struck by the statement that often the trust needed for supply chain flexibility may be missing. Very true. In a following chapter on goal alignment It is pointed out that incentives are often misaligned and can create problems for supply chain implementation and operation.
Overall I found this book to be an excellent outline-style introduction to the use of analytics in the supply chain. Solving your particular problem will require much data gathering and analysis.
I have heard Marshall Fisher talk several times and have been impressed by the well positioned and yet practical analytics approaches he demonstrates. Worth taking a further look at. See also his Wharton site.
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