Why of Buy, How of Buy

IMedia Connections interviews Donna Sturgess of Buyology Inc. about what her company does to understand the non conscious interactions of consumer to media and marketing.  Very nicely put discussion of the issues involved.  This interview is a good place to start if you seek to concisely understand how marketing methods that seek to use brain and psych based methods are evolving.  I have done consulting work for Buyology Inc.