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Wednesday, January 26, 2011

Personalizing the Message

A case study of personalizing the message with Technology: " .... Digitized window displays, motion-gesture navigation signs and custom e-mail messages are some of the technological advances retailers are using to win customers. "We want to provide an experience for shoppers that allows them to engage and interact with the brand and products in a whole new level," said Jose Avalos, a general manager at Intel. "We have to really bring the product to shoppers."  .... '

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