Innovation Speed Dating at Kimberly Clark

In Consumer Goods Technology (CGT):  A major competitor of my former enterprise is doing some intriguing innovative work:  " ... Kimberly-Clark recently used an innovative approach to market research called Rapid Innovation Sessions (RIS) to create, design and evaluate innovation ideas. This technique incorporates several rounds of consumer feedback for fast iterative prototyping on products, concepts and packaging. Observers abandon the backroom and engage with consumers directly -- think "speed dating" with ideas ... " .  I like the basic idea, have tried some related things, but I like the organization of this technique. Good detail in the full CGT article.