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Thursday, March 29, 2018

Car of the Future, Selling your Data?

Well, Yes.  Somewhat different in an automotive channel due to context and changing location.

The Car of the Future Will Sell Your Data
As smarter vehicles become troves of personal information, get ready for coupon offers at the next stoplight.

By Gabrielle Coppola  and David Welch in Bloomberg.

Picture this: You’re driving home from work, contemplating what to make for dinner, and as you idle at a red light near your neighborhood pizzeria, an ad offering $5 off a pepperoni pie pops up on your dashboard screen.

Are you annoyed that your car’s trying to sell you something, or pleasantly persuaded? Telenav Inc., a company developing in-car advertising software, is betting you won’t mind much. Car companies—looking to earn some extra money—hope so, too.  .... " 

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