Good general piece on approaches and the ROI of Chatbots. Could be a good place to start. From the Alexa Blog, but appears to be regularly applicable ...
Chatbot ROI: What You Need to Know and Expect
Chatbots have become an increasing fixture for businesses in recent years. From offering in-depth customer information to valuable marketing content, chatbots are serving a number of functions on company websites and other owned channels.
But many businesses still want to know if the juice is really worth the squeeze when it comes to chatbots. Is the chatbot ROI they receive going to be worth it?
The answer isn’t a simple yes or no. Chatbots can take on many different forms, levels of AI sophistication, and required maintenance.
To get an accurate assessment of chatbot ROI as a whole, start by examining key use cases and pricing factors. To get the most value out of your chatbot within your budget, you need to know why you’re investing in one and the typical costs for this technology. From there, we’ll help you calculate your chatbot ROI.
Determine Your Need for a Chatbot First
To make your chatbot a more successful investment, it’s important that you have a forward-thinking approach. Have a clear understanding of why you need a chatbot to determine how you should invest in the technology.
Assess how quickly you’ll need the chatbot based on your use case and business’s growth. You might conclude that you don’t need to invest in a chatbot right away, but it’s something you’ll need in six months. Allocate some time to examine different chatbot options to avoid rushed, last-minute research when your business needs the tool. ....' (See the link above for entire article) ...
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