P&G Rolls out AI Toothbrush

Overkill or real value and engagement?  Good narrow context. The data about use should be interesting.

P&G rolls out $220 toothbrush with artificial intelligence

Procter & Gamble Co. is rolling out the Oral-B Genius X, a $220 electric toothbrush that employs artificial intelligence to let users track where they have brushed.

By Barrett J. Brunsman  – Staff reporter, Cincinnati Business Courier

P&G consumer research indicates that most people miss certain areas of the mouth, use either too much pressure or don’t brush long enough, so a smartphone app provides personalized details for each user and notes areas that require additional brushing.

The Cincinnati-based maker of consumer goods such as Crest toothpaste (NYSE: PG) said the Oral-B Genius X uses sensors to monitor brushing pressure, keep track of brushing time, and detect the brush’s location and orientation.

Data is sent to the Oral-B app, which leverages the Genius X artificial intelligence algorithm to identify in real-time where users are brushing.

The algorithm, based on more than 2,000 brushing behaviors from around the world, can assess individual brushing style and coach a user to achieve better brushing habits, P&G stated.

For example, the app can indicate where in the mouth too much pressure was applied, which could damage gums. The app also can show which teeth need extra brushing. ... '