AI as Creative Partner

Another good thought, but still hard to do well. And how?    Should such a system generate and test possible new ideas?    Then we need to carefully test what a solution in context looks like.  You can start such a context with stated constraints.   You then will typically need a means to judge a solution, also in current and future context.  True general creativity is different from business creativity, but the two can be used to feed each other,with by linking them to human decision makers, or simulations of human and business needs.   Or judged crowdsourced opinion,  or trained on data sets, or played against with 'Digital Twin' models.   Can all be done,  do lots of tests.

AI Is A New Kind Of Creative Partner
Thomas Husson, VP, Principal Analyst, Forrester

Brands and agencies have always placed creativity at the heart of advertising. But as digital channels proliferate, the cost, complexity, and demand for media’s measurability have driven the emphasis to marketing technology. For those reasons, CMOs are starting to apply artificial intelligence to digital media buying, campaign automation, or marketing mix optimization. Few brands, however, use AI as a partner in the creative process to help scale creative capability and capacity within data-driven marketing approaches.

Luc Julia, cocreator of Siri, believes artificial creativity does not exist yet. Indeed, let’s not confuse artistic creativity with business creativity. AI has helped write songs, mimic the styles of painters by creating a piece of art that sold for over $400,000, and inform creative decisions in filmmaking. Artistic creativity may be more about pattern and algorithm than we give it credit for, and very often, the patterns are hidden — that’s something AI can help discover. But let’s be clear: AI’s impact on creativity is not about machines taking over — it’s about infusing intelligent technology into the creative process to augment the human capacity to create and execute ideas with the benefit of saving time, solving capacity challenges, and enhancing the ability to find the best idea possible.  ... ."