Saying No to Loyalty Offers

This came to mind as I shopped in the last week.   No clear offers for my time or data were offered.  Lots of  'apparent' offers that were easy to see through.  I often do a simple forward forecast of the offer to see that it costs, in my given context.  If it significantly changes my context, my reaction is a need to do a better forecast.   As it says below .. lack of perceived value ... but your perception should be sharpened.

Why do so many people say ‘no’ to retailer loyalty programs?  in Retailwire.   by Matthew Stern

A significant number of customers are just not interested in joining loyalty programs, according to a new study, a fact that to some suggests how retailers might engage that cohort.

A full 38 percent of consumers are not interested in joining loyalty programs due to their lack of perceived value, according to a study conducted by CFI Group and Radial. 

The study suggests that to get hesitant customers on board, retailers should offer faster delivery, personalized customer service options and more flexible returns. In the study, 63 percent of survey respondents said that the option of speedier delivery influences them to sign up for a loyalty program, 41 percent said that recognition as a loyalty member from a customer service associate would incentivize them to buy more and 55 percent said that multiple exchange options made them more likely to repeat purchase.  ... "