P&G Rolls out AI Toothbrush

Overkill or real value and engagement?  Good narrow context. The data about use should be interesting.

P&G rolls out $220 toothbrush with artificial intelligence

Procter & Gamble Co. is rolling out the Oral-B Genius X, a $220 electric toothbrush that employs artificial intelligence to let users track where they have brushed.

By Barrett J. Brunsman  – Staff reporter, Cincinnati Business Courier

P&G consumer research indicates that most people miss certain areas of the mouth, use either too much pressure or don’t brush long enough, so a smartphone app provides personalized details for each user and notes areas that require additional brushing.

The Cincinnati-based maker of consumer goods such as Crest toothpaste (NYSE: PG) said the Oral-B Genius X uses sensors to monitor brushing pressure, keep track of brushing time, and detect the brush’s location and orientation.

Data is sent to the Oral-B app, which leverages the Genius X artificial intelligence algorithm to identify in real-time where users are brushing.

The algorithm, based on more than 2,000 brushing behaviors from around the world, can assess individual brushing style and coach a user to achieve better brushing habits, P&G stated.

For example, the app can indicate where in the mouth too much pressure was applied, which could damage gums. The app also can show which teeth need extra brushing. ... '

Gamifying An Internet of Toothbrushes

I heard the general idea mentioned years ago.  Toothbrushes detecting how kids brush and gamifying the interaction to promote brushing.  Now Sonicare is taking it further.  Link the brush to the internet and make it a game.  With possible links to insurance?  To a network of Dentists?   In Adage.