Interesting, but how well will this interact with traffic in store? Gets in the way of of basic goals I believe. Article contains other examples of the concepts that have been tested.
Giant thinks AR-games are ripe for grocery aisles by Tom Ryan in Retailwire
Giant Food Stores has introduced an augmented reality (AR) promotion, Snowflake Search, designed to send kids on scavenger hunts in stores while their parents shop.
To play, customers scan a QR code on special in-store signage with their smartphones. An audio introduction by a snowman directs users to search for six unique snowflake signs throughout the store. Each snowflake triggers an interactive character on the phone, like a polar bear juggling clementines and bananas in the fruit section. Customers track the characters and receive clues to find the remaining ones.
Members of Giant Choice Rewards earn 50 points for each character found, with the ability to earn a total of up to 300 points each time they play. Under the rewards program, 300 points can be redeemed for $3.00 in savings.
Rewards members can redeem up to 1,500 points with a limit of five games until the promotion ends January 30. The game will be featured in 15 Harrisburg, PA-area stores. ...."
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