The holidays are a critical time of year for your stores, as shoppers stop in to get an item quickly or see it in person. Online research to find local stores continues to surge—search interest in local shops hit a record high last year, and we’re seeing 350 times more search interest in "local" + "near me" than there was 10 years ago.
When holiday shoppers are deciding where to shop–to buy items for multiple people or for last-minute gifts after shipping cutoffs have passed–how can you help them find your store? .... "
Will Google take ‘going local’ to another level? by Tom Ryan
Noting that it’s seeing 350 times more search interest in “local” and “near me” than there was 10 years ago, Google recently updated its localization tools available for retailers.
In a blog entry, Google noted that it offers two ways for merchants to drive traffic to stores: Local and Shopping campaigns.
Local campaigns drive traffic to stores through ads that appear on Google Search, Google Display Network, Google Maps and YouTube. Google writes, “You provide us with store locations, campaign budget, and ad assets. Using these inputs, Google’s machine learning technology will automatically optimize bids, ad placements, and asset combinations. The result aims to maximize store visits and promote your locations across Google properties and networks.” .... "
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