Not a surprise, different competitive positioning, margins.
No joke – Walmart asks CPGs for higher priced products
by Matthew Stern in Retailwire with expert comments.
Walmart is known for its commitment to low prices, but the company is discovering that shipping the lowest-priced products is making it tough to turn a profit with e-commerce. So, the chain has begun encouraging vendors to provide higher-priced items to sell on Walmart.com.
Last week, Walmart CEO Marc Lore informed big-name CPG companies like Proctor & Gamble, Unilever and others that Walmart.com wants to focus on selling items that cost at least $5 and preferably more than $10, according to Reuters. .... "
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