Unilever and WPP Launch Collaboration in Singapore
SINGAPORE – Unilever and WPP have established an in-house collaboration with Unilever Foundry and its start-up community.
The partnership, which involves a flexible new Team Unilever model along with specialist input from WPP, is designed to meet the FMCG giant’s marketing needs in a period of technological change and drive innovation. ...
Peter Dart, WPP’s global team leader for Unilever, added: “We wanted to co-create a structure that allows us to work more closely with Unilever and focus on all the various services along the consumer journey that can help Unilever and its brands grow. The key is agility and the enhancing ability to respond to disruption in the consumer products market as well as in marketing services offerings.” ... "
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