In Today's Summit Meeting, this presentation ultimately poses the challenge: How do we effectively convey something that is inherently usually very boring? Make it into a story that conveys some result, and makes you remember it.
Stuart Stockton of Macy's presentation:
You goal as an analyst is simple: Use the tools, data and skills at your disposal to extract insights and prescribe action. But how do we ensure that those who will implement those findings will take that action? Telling a compelling story and engaging the emotions of our audience is critical. In this session we will explore why stories work, and how to construct and tell a story that will increase your chances of successfully influencing your organization. ....
He recommended the podcast 'The Moth', readily available, as an example of many, many well told stories.
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