Hardly opposite, but appealingly different. Refreshing to go there.
Etsy succeeds with its Amazon-opposite approach by George Anderson in Retailwire.
Etsy, the online marketplace for handmade and artisan goods, announced better than expected results during its first quarter as the site saw its traffic and revenue grow for the third consecutive quarter.
The site’s improving results, CEO Josh Silverman said on Etsy’s earnings call, are tied to its ability to differentiate in the marketplace.
“In a world where e-commerce is increasingly commoditized, Etsy provides a differentiated experience where extraordinary goods handcrafted by creative entrepreneurs all over the world are made for you,” said Mr. Silverman (via Seeking Alpha). .... ."
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