In iiAnalytics Blog:
BI versus OI, A Distinction with very big difference By Geoffrey Moore
As a reader of this blog, you are likely quite familiar with BI (Business Intelligence). It has been a foundational element of enterprise computing for over thirty years, the mainstay of iconic companies like SAS, Cognos (now IBM), and BusinessObjects (now SAP). And I expect you may also have heard of OI (Operational Intelligence), but I am willing to bet you do not have a clear sense of what precisely that latter term refers to.
Looking up Operational Intelligence in Wikipedia does not help much. The definition there blurs the distinction between BI and OI by combining attributes from each. I have reprinted it below with what I consider to be the BI attributes in blue bold and all the OI ones in red italics:
It is not that this definition is wrong. It is just that it suppresses the differences between OI and BI, differences that are key for enterprise executives to understand. I think we would all be better served, therefore, if we first began by defining Operational Intelligence in direct contrast to Business intelligence, along the following lines:
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