It’s Me, Not You – Our Dysfunctional Artificial Intelligence Relationship By Michele Goetz, Principal Analyst Forrester
We have a tendency to blame technology when things go wrong. I’m the first to admit that after years of working in the technology industry I’ve become more and more annoyed with the technology I use. As artificial intelligence (AI) capabilities have emerged in my smart phone keeping me on schedule, telling me how to get somewhere, or generally keeping me in line, I’ve gotten conditioned to technology just working. Except when it doesn’t. That’s when I want to throw that phone, espresso machine, laptop or home security pad into a blender. (Yes, it was a rough morning.)
AI pioneers have provided us with a glimpse of and conditioned us to ambient AI making it hard to break up with each other. They have also set a very high bar on our expectations of what AI should do for our businesses. But, let’s understand, Google was able to do this after two decades of research, curating collections and observing our every move. Apple too has tracked our app usage, music preferences, and daily lives through its iCloud. And Facebook sees our public and private conversations, what we share, and our personal opinions. Creepy, yes, but that is another conversation.
The point is that enterprises embarking on AI need to radically shift their approach to technology adoption and analytics. This is not a plug and play and bolt on strategy. It takes work to go from POC to a capability that comes close to our expectations of AI based on our consumer experience. .... "
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