Brand Loyalty and Shared Values

In Inc.   Importance of ongoing interaction with your customer.

Why Real Brand Loyalty Starts with Shared Values
Most customers don't want to 'engage' with your company. Here's what you can do about it.
Ever since the term "engagement" snuck into the picture, business publications have been talking big about how important it is to regularly interact with customers, touting the untold benefits of regular contact.

While there is a lot of value in marketing to current customers through content, customer success, and customer education, marketers may be missing the forest for the trees.  ... "