AI Software Booming

Short NYT piece that mentions a number of AI software efforts.  But this seems to be a mix of analytics and data science with Cognitive/AI.   True these two domains will often be mixed in application, but they should be separately understood.   Machine learning is a technique and data focused approach.  Cognitive/AI systems are adaptable and learning systems than can interact with language, leveraging structured knowledge.  Note that its not the data used that has to be structured, but the semantic knowledge in context that needs to be.  So something like IBM Watson attempts this, but GE Predix does not.