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Saturday, September 17, 2016

Digital Storytelling and Process

Though I came from one of the most successful storytelling (marketing) companies, its still rarely thought of in the realm of their engineers and analysts.   Because it rises too far apart from data and model?   Same problem exists with really trying to understand the business process, a story in itself.  Is that a way to bridge the gap?

In CustomerThink:

Digital storytelling: The unabashed power in CX   by Jeanne Bliss   

Digital storytelling is crucial in customer experience. Before we get deep into digital storytelling and how to maximize your processes around it, let’s briefly set up why storytelling as a whole — and especially digital storytelling — is important in the current business climate.

The importance of digital storytelling
Here’s a Wharton interview with Carmine Gallo, the author of a book called The Storyteller’s Secret. (I first found some of these resources here.) Here’s one quote from Carmine in her interview:

Vinod Khosla, billionaire venture capitalist here in Silicon Valley, where I live, tells me that the biggest problem he sees is that people are fact-telling when they pitch him. They’re giving facts and information and he says, “that’s not enough, Carmine. They have to do storytelling.”  ....'  

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