Nielsen and Programmatic Advertising

Interesting collaboration of players in advertising, retail, measurement and loyalty systems.

Nielsen Partners with I2C on Porgrammatic Venture
UK — Nielsen is collaborating with Sainsbury's and Nectar card owner Aimia's partnership i2c on a venture to demonstrate the impact of digital ads on shopping behaviour.  ... " 

Air New Zealand and Aimia Acquire Analytics

In Forbes:

" ... As organizations look to use analytics to better meet their customers needs, there is an increasing attention being given to building deep analytics offerings within core data. Add that trend to an industry that is facing very real challenges, and you have the rationale for an interesting acquisition that has just been announced. Air New Zealand and Aimia are acquiring the small New Zealand based analytics company 11Ants. Let’s look at the players in this. ... "

Aimia Helping Kellogg for Loyalty Data

Aimia, mentioned here previously working with Kellogg.  Interesting in particular because it is a work with a CPG manufacturer rather than a retailer:    " ... Aimia's development of the platform for the Kellogg's Family Rewards program was guided by the intelligence and insights that are possible through the intersection of technology and marketing. Aimia's proprietary platform assigns a value to each code based on product, size and item cost, but also factors in a bonus point structure and national promotion overlays. The data that is generated when the consumer enters codes is analyzed to more effectively target promotions and offers to specific members. ... "