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Monday, October 08, 2012

Peapod's Virtual Store

In PopAI:   More on Peapod's Virtual stores, including a good video of it in operation.  " ... The campaign stretches all across the U.S., littering 100 subway stations with digital billboards mimicking mini-grocery aisles displaying up to 50 products, each complete with a picture, price, and an easily scannable barcode. Once the barcode is scanned using the shopper’s smartphone, the product is then added to their Peapod list.... "    This is a good idea, in focused, limited areas.  The same displays could also be put on tablets to make shopping for commuters even easier.  Note the direct mimicking of a retail shelf.  This approach has not been particularly successful on the Internet in general.   Would it be any different in this environment?

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