In PopAI: More on Peapod's Virtual stores, including a good video of it in operation. " ... The campaign stretches all across the U.S., littering 100 subway stations with digital billboards mimicking mini-grocery aisles displaying up to 50 products, each complete with a picture, price, and an easily scannable barcode. Once the barcode is scanned using the shopper’s smartphone, the product is then added to their Peapod list.... " This is a good idea, in focused, limited areas. The same displays could also be put on tablets to make shopping for commuters even easier. Note the direct mimicking of a retail shelf. This approach has not been particularly successful on the Internet in general. Would it be any different in this environment?
Monday, October 08, 2012
Peapod's Virtual Store
In PopAI: More on Peapod's Virtual stores, including a good video of it in operation. " ... The campaign stretches all across the U.S., littering 100 subway stations with digital billboards mimicking mini-grocery aisles displaying up to 50 products, each complete with a picture, price, and an easily scannable barcode. Once the barcode is scanned using the shopper’s smartphone, the product is then added to their Peapod list.... " This is a good idea, in focused, limited areas. The same displays could also be put on tablets to make shopping for commuters even easier. Note the direct mimicking of a retail shelf. This approach has not been particularly successful on the Internet in general. Would it be any different in this environment?
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